Research techniques

1. Using libraries, search methods (indexes, catalog's):

This is a good advantage as you can interpret different sources.
2).The indexes and the catalog's include number references and page numbers (usually categorized). Two disadvantages are: The books that are already published may be outdated. 2). you would physically need to get to the library; and at times the condition of the weather will be poor.
2. Using the internet, search methods (search engines):
one advantage is you can use search engines such as Google or askjeeves to go on to Wikipedia which will provide you with useful information such as a detail history of what you're researching, also what you are researching will be likely to broken down in different sections for further debt. Another advantage is that the info will come up quicker-looking for page numbers in the content wont be required. One disadvantage is that information might not have been updated or corrected so it isn't very reliable. 2). sometimes the search engine wont be able to interpret what you mean and can give you useless information (you could get info for something you did not want).
3. Photocopying and highlighting key quotes and images:
one advantage of photocopying is that you will have more than one copy of your information research. A second advantage would be when highlighting key quotes and images it reminds you of its importance to know that particular information.
A disadvantage of photocopying is that the information may not print out clearly enough for it to be readable. Another disadvantage is that the text may smudge when you highlight key information.
4. Making notes:
This could be useful as it will help you to remember important information in the simplest written form. Another advantage would be you have written it in your own words so it would be easier to understand with more complex notes it would be far more difficult.
Two disadvantage: 1). if you do not have very good writing then later on when you come to revise upon the subject you wont understand what you've written, which wont benefit you in any way. 2). lost notes and you may not feel like revising from your notes.
5. Interviews (written, recorded):
Two advantages: Its more of an interesting way of collecting your research, rather than gathering detailed notes (and if you don't enjoy writing). A second advantage would be you will get a primary view point rather than a secondary.
Two disadvantages: 1). The person would probably ramble on and wouldn't give you an exact answer to your question. 2). Its required you think about the questions you want to ask otherwise you will get a answer that only requires a 'yes' or 'no'
6. Observations: One advantage of observation is you can watch the situation around you, whilst taking detailed notes, (listening to other peoples opinions).
One disadvantage is whilst observing others you're less likely to get involved with the work. another disadvantage is that your mind wont be on the observing. Another disadvantage is that people will talk all at once and you wont be able to take necessary notes that you require.

7. Questionnaires:
Two advantages: you can see peoples interest/preference with statistics. A second advantage is that you can get primary evidence. One disadvantage is that some information may not be clear enough to understand or the setting of charts may not give you any particular answer, (if the charts include things like: most likely, probably etc...). A second disadvantage is that the chart information may not be updated.

8. Surveys:
Two advantages: one advantage is that you can collect your information using the phone, internet or by post. Another advantage is that you can get loads of ideas and generalizations.
Two disadvantage: people may not understand the question and give strange answers. A second disadvantage is that they may not always be truthful about their answer.



9. Focus groups:
Two advantages: More interesting than to work by yourself to collect data. A second advantage is that helps people build connections. Two disadvantages is that findings may not represent the views of larger segments of the population. Must require good facilitation skills and can be expensive/ time consuming.
10. Meetings:
Two advantages: one to one interaction with the person. 2). Make intellectual notes with the contribution of others. Two disadvantages: you can get nervous. 2). make a bad impression with the person you had a meeting with.

Recording Research activity: Rihanna's Disturbia

The Following links contain either a link to watch Rihanna's-"distubia" music video?/or where you can read a review:

http://www.youtube.com/watch?v=a6zdhHLvT7k - this is the link to where you can watch and listen to Rihanna's-Disturbia, at youtube.com

you can read a review of this music video at various diffrent places on the internet such at the following URL/(S)
1). http://top40.about.com/b/2008/07/14/review-rihanna-disturbia.htm -at about.com. it was posted on Monday July 14, 2008 by Bill Lamb. Titled: Rihanna-"Disturbia" (on the very first page of this link.)
2). http://www.urbanreview.co.uk/2008/05/rihanna-disturbia.html- This link leads you to UrbanReview.co.uk which was published on the 31st of May.
3). http://www.digitalspy.co.uk/music/a127444/rihanna-disturbia.html- This link leads to digital spy website. The article was realeased on Wenesday, september 24, 2008 by Alex Fletcher, senior entertainment Reporter. Ratings: 4 stars- At the side link which reads the following "Entertainment"
4). http://music.unrealitytv.co.uk/rihanna-disturbia-single-review/- At unrealitymusic which states the following as a heading: "Rihanna-Disturbia-single Review. Realesed, October 13th, 2008 by Garry McCarry.

Books details about Music Videos at Amazon.co.uk:
Title "Make your Own Music Video", (DV Expert Series) (Paperback) by Ed Gaskell (Author) in the US (currency) its $48.95 (and to ship the item is free). There is a special three book sold together Offer (which is brought frequently). And the price of all three items is: $100.52 which includeds the above book mentioned and: "Making music videos:Everything you need to know from the best in the business by Lara. M. Schwartz. And "Rienventing music video: next genreation directors, their inspiration and work by Matt Hanson.

Recording Research

Understanding research and reserach techniques.

Q1). What research have you done (or could you do) that can be called primary research?

(primary source-original materials, on which other research is based.)

In unit 2: media audiences : I've written up a questionnaire which I'd given out to people's to get their first-hand views on music video and what they'll like to their preference in what the video content should contain. This was done for unit 7: media production. The questionnaire includes 20 multiple-choice questions, including: the types of music videos they prefer being live-action, As-live, stop-motion animation, black and white videos for more sophisticated effects etc.., the essential questions of course including: age, gender, ethnicity, marital status, others such as occupation, incomes, housing associations, brand preferences, recent holiday destinations. The following questions up from this was about the actual questions on the "ideal" music video of the persona's choice. whether it being on wanting the editing to be made as "professional" as possible or a video made of a more "home-made" video quality- it was vital to ask these questions to know exaclty what to include in our video, and the types of editing styles we may have to consider.
2). vox pox: were also a form of primary research for the music production unit as it required first-hand opinions, of our target audiences. Vox pox are effective ways in which you get a quick answer as its putting upfront and putting the person on the spot. As individuals or in pairs we'd go around and ask people the same simple question such as e.g "Do you like the song Pink-so what? If yes what do you like about it", or something like "What music genre catergory would the type of music you like and listen to fall in?". Its effective and conducts research effectively. And it has an advance over questionnaires which is the person may not answer the questions properly, not tell the truth or rather give an exact honest opinion, or simple just throw away the questionnaire.
3). we've created pie-charts as results in showing statistics on the percentage of positive answers reviewing from the questionnaire. (simple pie-charts was created using powerpoint). this contributed towards unit 2: media audiences.

Q2). What research have you done (or could do) that can be called secondary research?

(secondary source-analysis of primary source.)

1). when researching music video production companies, radio comapanies, and television/music television companies it was required to do some research on the internet about how its operated- the different jobs it accuires to run a production such as director, vice-director, (for music videos) artist, song-writers, producers, camrea men, script-writers, etc.. We also looked at what are "selling points", the money "budget'', ideas and contents, time, people involved, and record labels, and the actual production.
2). we used the resource centre looking at text books and articles on music video productions in order to be able to find out more information on music companies in the past, history of music videos and how the production and record label companies have developed since its starting era. we three diffrent articles on stop-motion animation, live-action, and As-live which included a detailed description, images, advantages and disadvantages of all three types of music videos. and at the end came to a decision on which we thought was challenging-yet do-able, creative and thought would work the best.
3). we had also looked at music videos and took intensive notes on its actual content.

Q3). What research have you done (or could do) that can be called Tertiary research?

(Tertiary Research-includes indexes and abstracts which serve to locate secondary and primary sources.)

1). we had used Tertiary Research in the resource centre as well- when looking at the books based on music,history of music, and the early works of music production companies to its latest era. which consisted upon us looking at indexes which provided a citation which fully identifies the work: author, title of the book, publisher and the date of publication which we noted down.

Q4). What research have you done (or could do) that can be called Qualitive research?

(Qualitive research-a set of research techniques in which data is obtained from a relatively small group respondents and not analyzed with statistical techniques. 2). opinions and ideas.)

1). vox pox: which insisted upon us getting information for our music video through opinions rather than getting bias statistical facts. Opinions are rather important in order to get the best ideas for our music video production. Without opinions we would have no idea what are target audience are after or which they'll rather prefer.

2). Questionnaires which insisted upon 20 mutiple questions which helped us to get first hand opinions and ideas, to see what we should include in our music video content.

Q5). What research have you done (or could do) that can be called Quantitave research?

(Quantitative research-the collection (statistically) large samples of quantitave data and usually some form statistical analysis. Quantitative research is often used to sustantiate the findings of qualitative research. 2). Numbers and tables.)

1). when collecting answers from the questionnaires we took a question at random from the questionnaire and using the correct programme we was able to create simple pie-charts in order to be able to show how we conducted our research (also for presentational devices).

what is research?

A carefully planned and performed investigation, searching for previously unknown facts. 2) Inquiry into a topic to discover or revise facts or add to knowledge about the topic. 3) Research is a human activity based on intellectual investigation and is aimed at discovering, interpreting, and revising human knowledge on different aspects of the world.